Culture and Positioning as Determinants of Strategy
Personality and the Business Organization| By: | Tony Ellson |
| Publisher: | Springer Nature |
| Print ISBN: | 9781403917515 |
| eText ISBN: | 9780230509818 |
| Edition: | 0 |
| Copyright: | 2004 |
| Format: | Page Fidelity |
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
Strategic positioning is the assertion of an organizations personality on decisions of how and where to compete, it determines competitive position in the market place and differentiates the offering to the market. Operational positioning is an exercise in communication that concentrates on perception and image that complements the role of strategic positioning. This book offers an alternative to the traditional process of segmentation, targeting and positioning, highlighting some important implications for management and marketing practitioners as well as academics.