Orality
The Power of the Spoken Word| By: | Graham Furniss |
| Publisher: | Springer Nature |
| Print ISBN: | 9781403934048 |
| eText ISBN: | 9780230510111 |
| Edition: | 0 |
| Copyright: | 2004 |
| Format: | Page Fidelity |
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Table of Contents
Oral communication is quite different in its spontaneity and communicative power from textual and visual communication. Culturally-bounded expectations of ways of speaking and individual creativity provide the spark that can ignite revolution or calm the soul. This book explores, from a cross-cultural perspective, the centrality of orality in the ideological processes that dominate public discourse, providing a counterbalance to the debates that foreground literacy and the power of written communication.