India and the IT Revolution
Networks of Global Culture| By: | A. Greenspan |
| Publisher: | Springer Nature |
| Print ISBN: | 9781403939432 |
| eText ISBN: | 9780230510371 |
| Edition: | 0 |
| Copyright: | 2004 |
| Format: | Page Fidelity |
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The 'Indian Techie' has become a global icon, taking its place alongside McDonalds and MTV as one of the key symbols of contemporary globalization. India and the IT Revolution explores the contemporary emergence of cosmopolitan, high-tech India as marking the arrival of a truly global cyberculture. It argues against the notion that globalization is a process of 'Westernization', which radiates out unilaterally from the core, imposing itself upon a passive, backward periphery. Instead, it conceives of global culture as a dynamic, innovative network, which proceeds primarily from its edges.