Customer Loyalty
A Guide for Time Travelers| By: | S. Robinson; L. Etherington |
| Publisher: | Springer Nature |
| Print ISBN: | 9781403997630 |
| eText ISBN: | 9780230513037 |
| Edition: | 0 |
| Copyright: | 2006 |
| Format: | Page Fidelity |
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Table of Contents
The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this perspective is often neglected in favour of shorter term considerations. They present a new approach that builds upon social and economic research to provide practical guidelines.