Asian Brand Strategy
How Asia Builds Strong Brands| By: | M. Roll |
| Publisher: | Springer Nature |
| Print ISBN: | 9781403992796 |
| eText ISBN: | 9780230513068 |
| Edition: | 0 |
| Copyright: | 2006 |
| Format: | Page Fidelity |
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Table of Contents
This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands