Structured Creativity
Formulating an Innovation Strategy| By: | T. Sauber; H. Tschirky |
| Publisher: | Springer Nature |
| Print ISBN: | 9781403991508 |
| eText ISBN: | 9780230513242 |
| Edition: | 0 |
| Copyright: | 2006 |
| Format: | Page Fidelity |
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Table of Contents
Innovation is crucial for competitive advantage and long-term success. Based on both theory and practice, this book develops a concrete, structured and practitioner-orientated code of practice that enables companies to understand their innovation system and encourage creativity at a strategic level. The process of innovation strategy formulation presented by Sauber and Tschirky is a major step toward turning an often chaotic innovation system into an innovation machine where creativity, efficiency and effectiveness are not contradictory requirements.