Service is Front Stage
Positioning Services for Value Advantage| By: | J. Teboul |
| Publisher: | Springer Nature |
| Print ISBN: | 9781349282494 |
| eText ISBN: | 9780230579477 |
| Edition: | 0 |
| Copyright: | 2006 |
| Format: | Page Fidelity |
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Table of Contents
This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.