The Marking Enterprise
Business Success and Societal Embedding| By: | Jean-Claude Thoenig; Charles Waldman |
| Publisher: | Springer Nature |
| Print ISBN: | 9780230001879 |
| eText ISBN: | 9780230579484 |
| Edition: | 0 |
| Copyright: | 2007 |
| Format: | Page Fidelity |
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Table of Contents
Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline.