Brand Engagement
| By: | I. Buckingham |
| Publisher: | Springer Nature |
| Print ISBN: | 9780230573062 |
| eText ISBN: | 9780230579507 |
| Edition: | 0 |
| Copyright: | 2008 |
| Format: | Page Fidelity |
Lifetime - $68.74
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
Details
Table of Contents
This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the critical community in the war between brands.