Multimodality and Genre
A Foundation for the Systematic Analysis of Multimodal Documents| By: | J. Bateman |
| Publisher: | Springer Nature |
| Print ISBN: | 9780230002562 |
| eText ISBN: | 9780230582323 |
| Edition: | 0 |
| Copyright: | 2008 |
| Format: | Page Fidelity |
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The first systematic, corpus-based and theoretically rigorous approach to the description and analysis of multimodal documents. Drawing on academic research and the experience of designers and production teams, Bateman uses linguistically-based analysis to show how different modes of expression together make up a document with a recognisable genre.