Ribbon Culture
Charity, Compassion and Public Awareness| By: | Sarah E. H. Moore |
| Publisher: | Springer Nature |
| Print ISBN: | 9780230549210 |
| eText ISBN: | 9780230583382 |
| Edition: | 0 |
| Copyright: | 2008 |
| Format: | Page Fidelity |
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This book explores the history, meaning, and sociological implications of awareness campaigns, seeing them as personal displays of compassion in a culture where empathy is a by-word for authenticity. It also highlights how charities use awareness campaigns to reach their audience, and the transformation of charity into a commercial enterprise.