Public Relations for Asia
| By: | T. Morris; S. Goldsworthy |
| Publisher: | Springer Nature |
| Print ISBN: | 9781349361908 |
| eText ISBN: | 9780230583450 |
| Edition: | 0 |
| Copyright: | 2008 |
| Format: | Page Fidelity |
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This book is an essential read for anyone interested in Public Relations in Asia. Combining the latest in Public Relations theory with practical guidance on how to plan and structure a PR campaign and top tips on how to create successful PR campaigns, this book is also full of fascinating case histories from Asia and the rest of the world.