How to Brand Nations, Cities and Destinations
A Planning Book for Place Branding| By: | T. Moilanen; S. Rainisto |
| Publisher: | Springer Nature |
| Print ISBN: | 9781349306367 |
| eText ISBN: | 9780230584594 |
| Edition: | 0 |
| Copyright: | 2009 |
| Format: | Page Fidelity |
Lifetime - $68.74
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
Details
Table of Contents
Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.