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Cover image for book The Postmodern Fairytale

The Postmodern Fairytale

Folkloric Intertexts in Contemporary Fiction
By:Kevin Paul Smith
Publisher:Springer Nature
Print ISBN:9780230500488
eText ISBN:9780230591707
Edition:0
Copyright:2007
Format:Page Fidelity

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Why is Shrek one of the greatest selling DVDs of all time? Why are shampoo advertisements based on Sleeping Beauty? Why is it that the same simple stories keep being told? This study attempts to explain why fairy tales keep popping up in the most unexpected places and why the best storytellers begin their tales with 'once upon a time'.