The Overseas Chinese of South East Asia
History, Culture, Business| By: | I. Rae; M. Witzel |
| Publisher: | Springer Nature |
| Print ISBN: | 9781403991652 |
| eText ISBN: | 9780230593121 |
| Edition: | 0 |
| Copyright: | 2008 |
| Format: | Page Fidelity |
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The 60million Chinese who live outside of China have long been an economic powerhouse in their own right. Managing in South-East Asia is not like managing anywhere else. This book describes their communities and environments in which they work and emphasises the need for cultural understanding as a pre-requisite for business success.