Toward Integrative Corporate Citizenship
Research Advances in Corporate Social Performance| By: | M. Orlitzky; D. Swanson |
| Publisher: | Springer Nature |
| Print ISBN: | 9780230201873 |
| eText ISBN: | 9780230594708 |
| Edition: | 0 |
| Copyright: | 2008 |
| Format: | Page Fidelity |
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Given the increased impact of non-market forces on business reputation, there has never been a greater need to grasp corporate social performance. This book demonstrates that a holistic perspective on corporate citizenship that accommodates the importance of profits and other time-honored social values is both desirable and possible.