PR- A Persuasive Industry?
Spin, Public Relations and the Shaping of the Modern Media| By: | T. Morris; S. Goldsworthy |
| Publisher: | Springer Nature |
| Print ISBN: | 9780230205840 |
| eText ISBN: | 9780230594852 |
| Edition: | 0 |
| Copyright: | 2008 |
| Format: | Page Fidelity |
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Public relations is a big and rapidly growing industry, with annual growth rates of 20-30%. It spans the worlds of business, politics and culture, sport and entertainment. PR is everywhere. And yet, though it is much talked about it is little analyzed.