Pricing Perspectives
Marketing and Management Implications of New Theories and Applications| By: | Florian Siems |
| Publisher: | Springer Nature |
| Print ISBN: | 9780230207226 |
| eText ISBN: | 9780230594890 |
| Edition: | 0 |
| Copyright: | 2008 |
| Format: | Page Fidelity |
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The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies.