Digital Strategies in the Pharmaceutical Industry
| By: | L. Lerer; M. Piper |
| Publisher: | Springer Nature |
| Print ISBN: | 9781403903792 |
| eText ISBN: | 9780230598799 |
| Edition: | 0 |
| Copyright: | 2003 |
| Format: | Page Fidelity |
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This book is a comprehensive review of the current state of digital innovation, Internet activity and e-business in the life sciences arena and a practical guide for managers planning, developing and implementing e-strategies in the pharmaceutical industry. The authors provide numerous examples of innovative, best practice and lay the strategic foundation for using e-business across the pharmaceutical value chain from drug discovery to physician promotion to direct-to-consumer marketing.