Strategic New Product Development for the Global Economy
| By: | T. Kono; L. Lynn |
| Publisher: | Springer Nature |
| Print ISBN: | 9781349280346 |
| eText ISBN: | 9780230599383 |
| Edition: | 0 |
| Copyright: | 2007 |
| Format: | Page Fidelity |
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New product development is not just about creating successful new products. This book presents a blend of cases, original survey research and theory to show the principles used by successful firms in developing new products and pruning those that hold the company back.