The Religious Dimensions of Advertising
| By: | T. Sheffield |
| Publisher: | Springer Nature |
| Print ISBN: | 9781403974709 |
| eText ISBN: | 9780230601406 |
| Edition: | 0 |
| Copyright: | 2006 |
| Format: | Page Fidelity |
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This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems.