Beyond Good Company
Next Generation Corporate Citizenship| By: | B. Googins; P. Mirvis; S. Rochlin |
| Publisher: | Springer Nature |
| Print ISBN: | 9781349540105 |
| eText ISBN: | 9780230609983 |
| Edition: | 0 |
| Copyright: | 2007 |
| Format: | Page Fidelity |
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The authors have conducted extensive research into the role of business in public life. This book takes a practice-oriented look at corporate citizenship, and uses real, behind the scenes examples from well-known companies to show that for many firms social responsibility is becoming more integrated into corporate strategy.