Business Practices in Emerging and Re-Emerging Markets
| By: | S. Singh |
| Publisher: | Springer Nature |
| Print ISBN: | 9781403976222 |
| eText ISBN: | 9780230611016 |
| Edition: | 0 |
| Copyright: | 2008 |
| Format: | Page Fidelity |
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This book highlights current business practices in the emerging markets of China, Ghana, India, Kenya, Nigeria and UAE, and explains how global competition has created a culture of competitiveness and an era of consumerism. The region-specific issues, tested theories, and empirical evidence make the book of value to both researchers and managers.