Emerging Multiplicity
Integration and Responsiveness in Asian Business Development| By: | Sten Söderman |
| Publisher: | Springer Nature |
| Print ISBN: | 9781403991768 |
| eText ISBN: | 9780230625013 |
| Edition: | 0 |
| Copyright: | 2006 |
| Format: | Page Fidelity |
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New Asian companies are emerging with global ambitions, as old western brands disappear or are overtaken. In this book, seventeen Euro Asia experts present conceptual and empirical regional research that reflects the emerging multiplicity in Asia and comprehensively shows how the 'old world' must respond, and what will define success and failure.