Reverse Psychology Marketing
The Death of Traditional Marketing and the Rise of the New “Pull” Game| By: | I. Sinha; T. Foscht |
| Publisher: | Springer Nature |
| Print ISBN: | 9780230507548 |
| eText ISBN: | 9780230625068 |
| Edition: | 0 |
| Copyright: | 2007 |
| Format: | Page Fidelity |
Lifetime - $68.74
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
Details
Table of Contents
Supplementing ideas and insights with numerous engaging and topical anecdotes, this book explores the radical and distinctive concept and approach of Reverse Psychology Marketing. It will show you how to understand and connect with current changes and evolving trends occurring in the field of marketing.