Consumer-Driven Demand and Operations Management Models
A Systematic Study of Information-Technology-Enabled Sales Mechanisms| By: | Serguei Netessine; Christopher S. Tang |
| Publisher: | Springer Nature |
| Print ISBN: | 9780387980188 |
| eText ISBN: | 9780387980263 |
| Edition: | 0 |
| Copyright: | 2009 |
| Format: | Page Fidelity |
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This important book is by top scholars in supply chain management, revenue management, and e-commerce, all of which are grounded in information technologies and consumer demand research. The book looks at new selling techniques designed to reach the consumer.