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Cover image for book Marketing Strategies and Distribution Channels for Foreign Companies in Japan

Marketing Strategies and Distribution Channels for Foreign Companies in Japan

By:Erich Batzer
Publisher:Taylor & Francis
Print ISBN:9780367163365
eText ISBN:9780429714146
Edition:1
Copyright:1989
Format:Reflowable

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This book gives an account of concrete market situations and describes marketing strategies and distribution channels of German manufacturing firms, German and foreign trading firms and Japanese partner firms on the Japanese market in important product areas.