Absolute Essentials of Strategic Management
| By: | Barry Witcher |
| Publisher: | Taylor & Francis |
| Print ISBN: | 9781032177458 |
| eText ISBN: | 9780429774034 |
| Edition: | 1 |
| Copyright: | 2020 |
| Format: | Reflowable |
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Strategy is a foundational aspect of management education, whilst strategic thinking is an essential business skill. This shortform textbook provides the absolute essentials of the field, focusing on how strategy works as a managed process. The author, an experienced management educator, provides a clear and concise structure that enables readers to understand and excel in the core strategic skills that are essential to contemporary business globally. This concise and coherent text is a unique alternative to bloated strategic management textbooks and will be welcomed by students and reflective practitioners around the world.