Retail Marketing
| By: | Frank Quix; van der Kind Rob |
| Publisher: | Taylor & Francis |
| Print ISBN: | 9781138141230 |
| eText ISBN: | 9781000035926 |
| Edition: | 1 |
| Copyright: | 2015 |
| Format: | Reflowable |
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In today's turbulent business environment, maintaining and optimizing retail strategies are of crucial importance. Retail Marketing is a complete guide to how retailing works in the non-food sector. Focusing on operational applications of retailing, this textbook puts students on the inside track to success in the fast-moving retail industry. This new edition offers an integrated approah to internet and cross-channel retailing and adds new material on lost sales and market research in addition to coverig new research. Retail Marketing is a comprehensive textbook for students in this area and provides the perfect overview for anyone interested in this vital industry.