Designing and Delivering Superior Customer Value
Concepts, Cases, and Applications| By: | Art Weinstein; William C. Johnson |
| Publisher: | Taylor & Francis |
| Print ISBN: | 9780367230180 |
| eText ISBN: | 9781000083453 |
| Edition: | 1 |
| Copyright: | 1999 |
| Format: | Reflowable |
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First Published in 1999, this book stresses the service aspects of an organization - especially customer service, marketing, and organizational responsiveness, and how to create and provide outstanding customer value to the target market(s).