Business, Marketing, and Management Principles for IT and Engineering
| By: | Dimitris N. Chorafas |
| Publisher: | Taylor & Francis |
| Print ISBN: | 9781439848067 |
| eText ISBN: | 9781000755282 |
| Edition: | 1 |
| Copyright: | 2011 |
| Format: | Reflowable |
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In order to achieve long-term profitability and assure survival for their companies, managers must be informed, imaginative, and capable of adapting to shifting circumstances. Practical decisions rather than theories hold the upper ground. Business, Marketing, and Management Principles for IT and Engineering supplies the understanding required to e