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Cover image for book Business, Marketing, and Management Principles for IT and Engineering

Business, Marketing, and Management Principles for IT and Engineering

By:Dimitris N. Chorafas
Publisher:Taylor & Francis
Print ISBN:9781439848067
eText ISBN:9781000755282
Edition:1
Copyright:2011
Format:Reflowable

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In order to achieve long-term profitability and assure survival for their companies, managers must be informed, imaginative, and capable of adapting to shifting circumstances. Practical decisions rather than theories hold the upper ground. Business, Marketing, and Management Principles for IT and Engineering supplies the understanding required to e