Contemporary International Business in the Asia-Pacific Region (Enhanced Edition)
| By: | Alain Verbeke, Robin Roberts, Deborah Delaney, Peter Zámborský, Peter Enderwick, Swati Nagar |
| Publisher: | Cambridge University Press |
| Print ISBN: | 9781108620680 |
| eText ISBN: | 9781108774284 |
| Edition: | 1 |
| Copyright: | 2019 |
| Format: | Reflowable |
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Written for international business students, Contemporary International Business in the Asia-Pacific Region introduces core business concepts and comprehensively covers a range of key areas including trade and economic development, business planning and strategy development, research and marketing, and employee development in cross-cultural contexts.