Adobe Analytics For Dummies
| By: | David Karlins; Eric Matisoff |
| Publisher: | Wiley Professional Development (P&T) |
| Print ISBN: | 9781119446088 |
| eText ISBN: | 9781119446019 |
| Edition: | 1 |
| Copyright: | 2019 |
| Format: | Reflowable |
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The primary target audience for this book is any digital marketer who is considering an Adobe Analytics implementation, or has an Adobe Analytics implementation. The market can also be expanded in two other ways 1) existing Adobe clients wanting to expand their team’s knowledge on Adobe Analytics 2) clients of competing digital analytics products who aren’t satisfied with their current solution.
According to projections from Adobe at their World Wide Sales Kickoff event, they foresee the total addressable market for Marketing Cloud to be $64 billion this year (2017). Adobe Analytics will account for at least 10% of that number.