Strategic Management: Concepts and Cases
| By: | Jeffrey H. Dyer; Paul Godfrey; Robert Jensen; David Bryce |
| Publisher: | Wiley Global Education US |
| Print ISBN: | 9781119563136 |
| eText ISBN: | 9781119563143 |
| Edition: | 3 |
| Copyright: | 2020 |
| Format: | Reflowable |
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Strategic Management delivers an insightful, clear, concise introduction to strategy management concepts and links these concepts to the skills and knowledge students need to be successful in the professional world. Written in a conversational Harvard Business Review style, this product sparks ideas, fuels creative thinking and discussion, while engaging students via contemporary examples, innovative whiteboard animations for each chapter, outstanding author-produced cases, unique Strategy Tool Applications with accompanying animations and Career Readiness applications through author videos.