Focus Groups
Supporting Effective Product Development| By: | Joe Langford; Deana McDonagh |
| Publisher: | Taylor & Francis |
| Print ISBN: | 9781138423282 |
| eText ISBN: | 9781134505647 |
| Edition: | 1 |
| Copyright: | 2003 |
| Format: | Reflowable |
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The focus group is widely used to as a tool for increasing the understanding of users and their requirements, and identifying potential solutions for these requirements. Its main value lies in the conveyance of less tangible information that cannot be obtained using more traditional methods. Eliciting user needs beyond the functional is crucial for