Brand Revolution
Rethinking Brand Identity| By: | M. Sicard |
| Publisher: | Springer Nature |
| Print ISBN: | 9781137019486 |
| eText ISBN: | 9781137019493 |
| Edition: | 0 |
| Copyright: | 2013 |
| Format: | Reflowable |
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Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand.