Brand Aesthetics
| By: | G. Mazzalovo |
| Publisher: | Springer Nature |
| Print ISBN: | 9780230336735 |
| eText ISBN: | 9781137025609 |
| Edition: | 0 |
| Copyright: | 2012 |
| Format: | Page Fidelity |
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Table of Contents
Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations.