Communicating India’s Soft Power
Buddha to Bollywood| By: | D. Thussu |
| Publisher: | Springer Nature |
| Print ISBN: | 9781137027887 |
| eText ISBN: | 9781137027894 |
| Edition: | 0 |
| Copyright: | 2013 |
| Format: | Reflowable |
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In recent years, India has emerged as a major economic and political power. Yet, the country's cultural influence outside India has not been adequately analyzed in academic discourses. This book, a pioneering attempt, from an international communication/media perspective, is aimed to fill the existing gap in scholarship in this area.