Understanding and Profiting from Intellectual Property
Strategies across Borders| By: | D. Yang |
| Publisher: | Springer Nature |
| Print ISBN: | 9780230300545 |
| eText ISBN: | 9781137094667 |
| Edition: | 2 |
| Copyright: | 2013 |
| Format: | Reflowable |
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A new look at the strategic and managerial issues surrounding intellectual property (IP) and international commercialization in the international market. An updated version which provides practitioners and analysts with guidelines and an action framework on how to benefit from IP.