The Social Media Manifesto
| By: | Jed Hallam |
| Publisher: | Springer Nature |
| Print ISBN: | 9781349444571 |
| eText ISBN: | 9781137271426 |
| Edition: | 0 |
| Copyright: | 2013 |
| Format: | Reflowable |
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The Social Media Manifesto is a handbook to enable leaders across the business to understand how social technology can be incorporated into their company. Including case studies from Google, IBM, Spotify, Unilever, and Coca-Cola, it provides insight and practical advice for managers to implement their own social business plans.