Hit Brands
How Music Builds Value for the World's Smartest Brands| By: | D. Jackson; R. Jankovich; E. Sheinkop |
| Publisher: | Springer Nature |
| Print ISBN: | 9781137271471 |
| eText ISBN: | 9781137271488 |
| Edition: | 0 |
| Copyright: | 2013 |
| Format: | Reflowable |
Lifetime - $68.74
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
Details
Table of Contents
Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.