The Postcolonial Cultural Industry
Icons, Markets, Mythologies| By: | S. Ponzanesi |
| Publisher: | Springer Nature |
| Print ISBN: | 9781349444885 |
| eText ISBN: | 9781137272591 |
| Edition: | 0 |
| Copyright: | 2014 |
| Format: | Reflowable |
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The Postcolonial Cultural Industry makes a timely intervention into the field of postcolonial studies by unpacking its relation to the cultural industry. It unearths the role of literary prizes, the adaptation industry and the marketing of ethnic bestsellers as new globalization strategies that connect postcolonial artworks to the market place.