From Chinese Brand Culture to Global Brands
Insights from aesthetics, fashion and history| By: | W. Zhiyan; J. Borgerson; J. Schroeder |
| Publisher: | Springer Nature |
| Print ISBN: | 9781137276346 |
| eText ISBN: | 9781137276353 |
| Edition: | 0 |
| Copyright: | 2013 |
| Format: | Reflowable |
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From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.