Managing Social Media and Consumerism
The Grapevine Effect in Competitive Markets| By: | . Rajagopal |
| Publisher: | Springer Nature |
| Print ISBN: | 9781137281913 |
| eText ISBN: | 9781137281920 |
| Edition: | 0 |
| Copyright: | 2013 |
| Format: | Reflowable |
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Table of Contents
Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.