International Place Branding Yearbook 2012
Managing Smart Growth and Sustainability| By: | Author |
| Publisher: | Springer Nature |
| Print ISBN: | 9780230279520 |
| eText ISBN: | 9781137282552 |
| Edition: | 0 |
| Copyright: | 2013 |
| Format: | Reflowable |
Lifetime - $68.74
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
Details
Table of Contents
This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth.