Lifestyle Brands
A Guide to Aspirational Marketing| By: | S. Saviolo; A. Marazza |
| Publisher: | Springer Nature |
| Print ISBN: | 9781137285928 |
| eText ISBN: | 9781137285935 |
| Edition: | 0 |
| Copyright: | 2013 |
| Format: | Reflowable |
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What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.