Models of Scenario Building and Planning
Facing Uncertainty and Complexity| By: | A. Martelli |
| Publisher: | Springer Nature |
| Print ISBN: | 9781137293497 |
| eText ISBN: | 9781137293503 |
| Edition: | 0 |
| Copyright: | 2014 |
| Format: | Reflowable |
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Models of Scenario Building and Planning offers a unique and innovative exploration of the scenario approach. The book focuses on the analysis of the competitors' behavior; the analysis of risk and uncertainty; and the link between scenarios and strategies.