Organizations in the Face of Crisis
Managing the Brand and Stakeholders| By: | Dennis W. Tafoya |
| Publisher: | Springer Nature |
| Print ISBN: | 9781349455294 |
| eText ISBN: | 9781137313973 |
| Edition: | 0 |
| Copyright: | 2013 |
| Format: | Reflowable |
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Organizations in the Face of Crisis offers a new approach to the treatment of threats to an organization, the brand, and the stakeholders. Case studies and diagnostic tools are used to demonstrate the effects of a crisis and to provide insight and strategies on managing the crisis at hand as well as the long-term effects.