CRM Systems in Industrial Companies
Intra- and Inter-Organizational Effects| By: | A. Perna; E. Baraldi |
| Publisher: | Springer Nature |
| Print ISBN: | 9781137335654 |
| eText ISBN: | 9781137335661 |
| Edition: | 0 |
| Copyright: | 2014 |
| Format: | Reflowable |
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CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.