Tourism Marketing for Developing Countries
Battling Stereotypes and Crises in Asia, Africa and the Middle East| By: | Eli Avraham; Eran Ketter |
| Publisher: | Springer Nature |
| Print ISBN: | 9781137342140 |
| eText ISBN: | 9781137342157 |
| Edition: | 0 |
| Copyright: | 2016 |
| Format: | Reflowable |
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Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists .